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Philosophische Fakultät - Jahrgang 2010

Titel Electronic Complaints
An Empirical Study on British English and German Complaints on eBay
Autor Marja Ebba Meinl
Publikationsform Dissertation
Abstract Cross-cultural differences in computer-mediated communication (CMC) have received little attention so far, especially with regard to complaining behaviour. It is therefore the aim of the present study to contribute to this still unexplored research area by comparing British English and German complaints in CMC, precisely on eBay.
This study is thus anchored in the field of cross-cultural pragmatics, and the main approach taken is speech-act based. However, since complaints are always embedded in discourse and therefore occur as post-event, the present investigation also takes the contextual factors of the data into account, thus additionally drawing on research from discourse analysis.
The overall aim of this study is a comparison of the British English and German production of computer-mediated complaints and, consequently, a description of similarities and differences, of which the latter may lead to misunderstandings in cross-cultural electronic communicative situations. more...
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© Universitäts- und Landesbibliothek Bonn | Veröffentlicht: 05.05.2010